The One Chart That Explains Why Netflix Cleaned House

转载声明：本文转载自 The Entertainment Strategy Guy | Substack，版权归原作者及原媒体所有。

Yeah, I’ll be honest: I went with a clickbait-y headline today.

One chart? That explains everything? That’s as clickbait-y as it gets.

But let’s be real. I’m analyzing a dataset that I’ve built over six years, and c’mon, I never write articles which feature just one chart! If you think this article—which includes a level of data detail unheard of in journalism twenty years ago—is clickbait, fine by me.

Really, what I’m doing is using data to explain Netflix’s recent strategy changes, since the story of the month is the turbulence at Netflix. First, head of content Bela Bajaria was fired. Then head of film Dan Lin followed her to the unemployment ranks. (Along with, sadly, 1,000 other Netflix workers.) And then Netflix delivered a “sub-optimal” earnings report, which continued their year-long stock price slide. Then came a flood of articles explaining why all this is happening. (Mine’s coming shortly, rest assured.)

I realized I had the perfect chart to explain Netflix’s woes. Specifically, Nielsen’s weekly top ten charts. Usually I focus on one or two weeks in my Streaming Ratings Reports, but sometimes it’s worth stepping back to look at the larger story.

And hoo boy, what a story.

This article is my annual (plus three months) follow-up to one of my most popular articles of last year . (And a topic I’ve been visualizing for the last half decade .)